Zero Ricochet opens facility in Hegins Twp.
Published: August 15, 2013
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HEGINS - Friday, Aug. 16 will mark the launch of a new business venture for the Hegins area.
Zero Ricochet, a full-line retail gun shop, will have its grand opening from 8 a.m. to 8 p.m. on location at 57 Park Lane. At the shop opening, patrons will be able to peruse merchandise that is tailored to fit a wide range of individuals from the novice gun owner and beginner hunters, to full-fledged law enforcement agents - which was the intent of the business co-founder, Bruce Bruso, of Hegins.
When asked of his reasoning for opening Zero Ricochet, Bruso said that he has always been a long-time sportsman and gun enthusiast. He's had experience training various tactical militant and law enforcement agents, and having his own gun shop was almost like a "bucket list" item that he can now check off.
With the population of the area in mind, Zero Ricochet offers a plethora of products to meet the varied needs of the community. Guns being offered will include: hand guns, assault rifles, long rifles, shot guns, and youth models with brands including: Glock, Sig Sauer, Smith and Wesson, Winchester, and Ruger. And for those who purchase weapons at their facility, Zero Ricochet will be offering discounts similar to a customer loyalty program. Hunting accessories will be provided, ranging from call and lures to knives and exploding targets.
Also, the shop will carry a large array of optics including scopes, binoculars, night vision lenses and range finders. Along with civilian merchandise, Zero Ricochet will be carrying Black Hawk merchandise, a brand commonly used among law enforcement agencies, including: bullet-proof vests, gear bags, holsters, and tactical equipment. The shop is a Tier 1 Black Hawk dealer.
Besides a range of products being offered, Zero Ricochet has something that is guaranteed to give patrons a unique participation experience.
F. A. T. S., standing for Fire Arms Training Simulator, made by the Meggitt Corporation, is the first publicly accessible simulator in the area. A similar simulator can be found at Ft. Indiantown Gap, Bruso said, but it is not accessible to the public. The simulations offered by the F. A. T. S. include a one-hour session, with, or without a trainer provided, and will range from $25 to $35. An operator will always be in the room, however, to operate the simulation machine for the customer and to answer any questions.
The simulator is designed to fit a wide range of shooting experience needs, with over 1,000 simulations designed to help the first-time shooter gain confidence in holding and shooting a gun to tactical training missions for law enforcement. The guns used for the simulations are real guns that are incapable of firing real bullets; rather they use lasers as a substitution. And the weapons are hooked to CO2 hoses which enable the guns to provide 90% of the kickback a real firing would render so that the user gets a serious understanding of how their weapon will work. Users will gain knowledge in proper loading, unloading, and firing techniques. Friends can even challenge one another in various simulations.
With their F. A. T. S., Zero Ricochet hopes to eventually have shooting leagues at their range and hold law-enforcement training sessions. With F. A. T. S., police departments can train more efficiently without having to waste costs on ammunition, and the simulator will be able to correct shooting techniques by monitoring the handling of the gun by a shooter.
In an area where it isn't hard to find an avid sportsperson or gun enthusiast, Zero Ricochet is a shop designed to fit the needs of the consumer, according to Bruso. Now a local representative has taken the distance and travel time out of the equation between the needs of the customers and given them a local broker to gain their desired supplies.
During the grand opening, Zero Ricochet will be providing free hotdogs, sodas, and product giveaways. During this time there will also be a discount offered on youth guns. In addition to Bruso, and his wife, Amy, who co-own the business, others involved with the shop's operation include their sons, Cody and Cale Bruso; and employees, Jeff Wertz, Kim Reed, Ryan Cooper, Joe Troutman, Sue Smeltz, Miranda Deibler and Jane Tietsworth.
To share additional information on F. A. T. S. and the training opportunities for law enforcement, the company will be participating in a symposium on Sept. 18 coordinated through the Schuylkill County District Attorney's Office.
For more shop information, the phone number is (570)985-0640, and fax is (570)682-8915.